Pureology is a brand I’ve wanted to try for some time now, but I’ve never tried anything as I was a little overwhelmed on where to begin product wise as they have such an extensive range. I’ve watched many US YouTubers rave about the Pureology brand, but I’ve not seen very much said within the UK so I was curious to see what their products were like. My very first foray into the Pureology brand was the brand new Pureology Fullfyl 3 Step Hair Thickening System, which like the name suggests is a three product system designed for those wanting to boost the colour and vibrancy of their hair as well as thickness and body, and contains the following three ingredients;
- Pureology’s signature AntiFadeComplex helps keep colour wonderfully vibrant and shiny.
- PhytoBlend™, a plant-derived Amino Acid and Plant Protein, is known to wrap around hair fiber to create a further densifying effect.
- IntraCylane provides a thickening effect as it penetrates hair and crystallizes to thicken and reinforce each strand.
Pureology is a salon haircare brand which was created especially for professional colourists and their clients, with a sulfate-free, vegan and colour-care products. There is a lot of buzz about sulfates and the damage they can cause the skin and hair, but it’s quite hard to find true sulfate free formulas so it’s good to know that the whole Pureology product line is sulfate free, and that your colour will be completely protected when using their products. The Pureology Fullfyl 3 Step Hair Thickening System consists of the following; Pureology Fullfyl Shampoo, Pureology Fullfyl Conditioner and the Pureology Fullfyl Densifying Spray and the range is described as the following;
“Pureology’s new Fullfyl creates full-bodied hair, with lived-in hair texture that actually looks and feels like more hair, while protecting hair colour radiance. With IntraCylane for a densifying effect and Pureology’s signature AntiFadeComplex with PhytoBlend™ for optimal colour vibrancy and thicker-feeling, textured body. Now you can get the density you’ve been missing and keep your hair looking vibrant and healthy.”
The Shampoo and Conditioner within the Pureology Fullfyl 3 Step Hair Thickening System are designed to increase the hair’s density and thickness without compromising the health and condition of colour treated hair thus creating a full-bodied, textured effect, while still maintaining movement and shape. The Densifying Spray is a hair thickening treatment which contains IntraCylane that crystallizes to thicken and reinforce fine hair strands. I have very fine hair which drives me insane, especially in this awful humidity we’ve been experiencing here in the UK as I look like I have a bird nest on my head as all of my baby hairs are just freaking out and standing on end and let me tell you, it’s not a good look. I always like to look for haircare ranges which are targeted towards fine hair which can help tame the rogue baby hairs but can also give my hair body, but some ranges can have the opposite effect in that they make my hair very big and voluminous, but completely unmanageable so I’m always quite skeptical when it comes to trying products that promise body and texture as it’s very easy to get wrong.
I have to start off by commenting on how incredible this trio smells.. they really do smell lovely, and have a very authentic salon scent. I was initially worried that my hair wouldn’t feel particularly clean due to the lack of sulfates but I couldn’t have been more wrong as if anything, my hair actually felt cleaner which I never expected and I didn’t have to use half a bottle of conditioner to replenish moisture either as the shampoo and conditioner cleansed and conditioned my hair perfectly. In terms of deliverance of claims, I can happily confirm that the Pureology Fullfyl 3 Step Hair Thickening System is very effective at giving my hair some much needed ‘oomph’ without making it a tangly mess, and it just looks and feels so much bouncier with lots of shine and natural texture. I’m so pleased that I’ve finally discovered the Pureology magic, although I’m now fearful that it’s going to be a costly discovery as I definitely need to try more from the brand..