Itching in dogs can start as a small annoyance, and turn into constant tratching, licking and rubbing which can leave their skin irritated and sore.
Itches for dogs aren’t usually a single problem. They usually come from allergies, parasites, dry skin, infections, seasonal triggers, their grooming products or even stress. Here are some suggestions for what you can put on your dog, to try and alleviate some of their itching.

Why Dogs Get Itchy In The First Place
Your dog itches for different reasons. Fleas and ticks are common triggers, with a single bite causing intense itching, and it can lead to secondary skin infections, if not treated.
Allergies are another major cause of itching. Your dog can react to foods, pollen, dust mites or flea saliva. Allergic reactions usually cause constant licking, chewing or red and inflamed skin.
If your dog has dry skin, it can make your dog scratch more. Harsh shampoos, low humidity or frequent baths strip your dog’s natural oils, and weakens their skin barrier, allowing the allergens and microbes to bother their skin more easily.
When it comes to infections, yeast and bacterial infections cause strong odors, greasy/scaly patches and persistent itching. Plus, mange mites create intense localized itching and can cause fur loss.
Your dog could be suffering from underlying health problems that cause itchy skin. Hormonal imbalances, autoimmune disease and nutritional deficiencies can all cause skin itching for your dog.
Soothing Options For Paws Belly And Ears
If your dog has itchy paws, rinse their feet with cool water after their walks, to remove any allergens and irritants from their paws. Pat the paws dry, and finish by applying a thin layer of vet-approved paw balm to cracked pads and reduce itching.
If your dog’s belly is red or flaky, giving them a gentle oatmeal bath to calm the inflammation can be very effective. Mix plain colloidal oatmeal into lukewarm water, soak briefly, and rinse well to avoid residue that can trap dirt.
For itchy ears, use a vet-recommended ear cleanser to remove wax and debris, before you apply any treatments.
You can also try simple and safe home remedies like diluted aloe vera or a mild hypoallergenic spray.
Shampoos And Oatmeal Baths That Actually Help
If your dog starts itching, start off with a gentle anti-itch shampoo designed for pets. Look for products that are labeled for itching, allergy relief or sensitive skin, as these products often contain soothing ingredients and are pH balanced for dogs.
Giving them a colloidal oatmeal bath can calm inflammation and lock in moisture. Mix colloidal oatmeal, or use an oatmeal-formulated shampoo, and soak your dog for 5 to 15 minutes. Massaging the solution into their skin, so the active particles reach the irritated areas.
Use the shampoo or oatmeal bath treatment once every 1 to 4 weeks, as over-bathing will trip oils, and make their itching worse.
Sprays Balms And Wipes Worth Considering
Look for dog itch sprays without harsh chemicals, and that contain aloe, oatmeal and chamomile, which calm inflamed skin and will help to quickly reduce their itching.
Balms protect and moisturize their dry and cracked areas, like their paws and elbows. Choose balms with natural oils (like coconut and jojoba) or oatmeal, to give them gentle relief. Apply the balm sparingly, and stop your dog from licking it, until it absorbs.
Itch wipes work well for quick cleanups and smaller itchy spots. Medicated wipes with chlorhexidine or antifungal agents will help if there are any infections present. You can use wipes for their folds, paws and for after an outdoor walk.
Apple cider vinegar spray can also help dogs suffering from itches due to yeast or bacteria. Make sure you dilute it first (1 part vinegar to 3/4 parts water), and avoid any open wounds or raw skin. Do a patch test on their non-irritated skin first, just to check that their skin won’t react.